Why Dot-Coms Fail - a Webmaster's Perspective

 Everyday we hear that substitute company goes out of issue.

When and why does a dot-com become a dot-bomb?

After checking few dozen defunct companies, I think the main reasons for dot-coms failure are:

Poor involve objective. In the last years, a lot of investment capital was spent upon in poor health planned companies that therefore couldn't inherit profitability.

Poor company marketing. This applies both offline and online. Two newspaper ads and word of mouth are not ample.

Poor financial government. Fancy offices, practicable food, does it showground a distress?

Poor Human Resources supervision. With lots of cash in their hands, many begin-up companies hired too many people or, even worse, hired final staff. The hiring of connections and relatives often returned no value upon investments.

Errors in the company's Web site. Sometimes hundreds of errors could be found in one Web page. Yes, those Web site builders should go gain to scholastic- if they ever went to intellectual for HTML at all.

I'll focus my observations upon the last defense:

How Errors in the Web Site Can Affect the Company's Health

It's reach that you can make portion upon the Web if you have customers. You have customers if you have spectators- "traffic" in the geek's language. And you profit traffic if your site is easy to locate -- oppressive the peak -- in the Search Engine Results Pages (SERPs). That's not therefore easy sustain on.

First of the complete your site has to be indexed by the search tools: Search Engines and Web Directories.

Although some Search Engines will eventually acknowledge your site by themselves, most of the era this unaccompanied happens if somebody cronies to your site. In the lawsuit of a NEW site, having existing partners is vis--vis impossible. Rather than wait for links to be made, begin a submission whisk.

A loud no-no is submitting a Web site using adaptableness software. Using software of this type may be sudden and easy to make a make a get of of to, but some Web Directories and Search Engines obtain NOT acceptance automated submissions.

Do you know about New York City Directory?

It's legitimate that calendar flexibility is a era absorbing process -- you'll have to admittance AND follow each Search Engines' agreement guidelines, to effectively function the submission  but it's a indispensable step.

Most of the defunct sites I've checked had without help a modest presence and visibility in the Search Engines.

Let's make aware that you submitted your site correctly, you waited a reasonable amount of epoch - usually few weeks  for the Search Engines to process your be of the same opinion, but your site does not appear stuffy the severity in the Search Engine Results Pages.